Email marketing is still one of the most effective marketing channels. Why is that?
People opted in for future correspondence because we like the product or service.
Customers want more specialised information, information they are interested in.
People like being part of a tribe with similar interested.
Customers are sick of receiving unsolicited marketing material.
People want to downsize their information volume.
Customers don't want to miss out on a Sale or other goodies.
There is not as many businesses using email anymore because social media, paid ads and other tactics are being employed.
Or Maybe it's the closest thing to snail mail - and maybe we miss the thrill of getting a letter in the mailbox (that's not a bill).
A consistent, email marketing campaign to customers that offers helpful information that enhances their experience of your product or services is a great place to start.
For instance: - If my local tutu for poodles shop is having a 50% off sale on those sequined numbers I have had my eye on, you can bet I will be in their online shop in a hot minute.